6 Causes Your Weblog Site visitors May Be Declining [And What to Do About It]


6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

Picture by Luismi Sánchez on Unsplash

I’ve learn a couple of feedback right here on Problogger from bloggers who’re feeling low as a result of they’ve seen a plateau or perhaps a lower within the visitors coming to their weblog.

Whereas all of us wish to see our visitors rise the fact is that each weblog has days, weeks and even months the place visitors ranges out and even decreases. This may be fairly distressing for bloggers who’ve huge hopes and goals for his or her blogs.

In the present day I’d like to have a look at some of the explanations a weblog’s visitors would possibly lower and counsel some methods ahead for every of them.

1. Seasonal Site visitors

When you’re nonetheless within the first yr of your weblog you’re but to see what a full calendar yr seems to be like when it comes to visitors in your area of interest. Most niches have pure rises and falls in visitors.

For instance (see under for a chart of customer numbers) on my photography tips weblog we see spikes in visitors in December and January. December’s visitors increase is usually to do with individuals researching new cameras to purchase and January is usually related to individuals figuring out the right way to use cameras that they bought for Christmas. On the flip facet we frequently see dips in visitors over August to October.


What to Do: The primary time you see a seasonal rise or fall in visitors it may be fairly complicated – nonetheless the important thing with it’s to not panic if you see a dip however to determine alternatives to maximise the rises and to attenuate the falls.

For instance it is likely to be that that you must tailor your content material for sure occasions of yr and what individuals are doing in relation to your area of interest.

For me on my pictures weblog this meant writing content material in November-December on how to buy a digital camera (to capitalize on the Christmas shopping for development), writing beginner photography tips in January (to capitalize on the development of individuals on the lookout for recommendations on the right way to use their new cameras) and through low seasons (like July when it’s summer time within the US) writing topical suggestions like Beach Photography Tips or How to use a camera in the Bright Sun.

One other Tip – one nice free device for seasonal visitors is to make use of Google Trends to research what individuals are looking out the online for. For instance if I type in ‘digital cameras’ I get this chart:


There’s a lot of attention-grabbing stuff on this (the downward development for starters) however it clearly exhibits what I’ve noticed above – extra individuals are looking out the online for that time period from November-December every year. This data might verify a suspicion you may have or assist you to determine a development to capitalize on in your area of interest.

Additional Studying: Seasonal Traffic and How to Capture it for your Blog.

2. Topical Curiosity

6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

Chris Rock and Will Smith | CREDIT: ROBYN BECK/GETTY

At different occasions of yr visitors occasions may be triggered by different present occasions. For instance I do know one leisure blogger who has had a whole lot of visitors this previous few weeks just because they’d beforehand had a whole lot of content material that ranked properly in Google on Will Smith. In fact in coming months because the information of Will Smith’s dangerous behaviour on the Oscars subsides it’s probably that they’ll see some declines in visitors.

What to Do: The important thing with topical rises and falls in visitors is to attempt to seize as a lot of the frenzy of visitors as you possibly can in order that when the decline comes you’ve bought new subscribers/readers to your weblog (see additional studying under on ‘sticky blogs).

It’s additionally necessary to concentrate on upcoming occasions in your area of interest and writing content material in anticipation of that. This may be laborious in predicting the loss of life of a mega pop star like Jackson however in numerous niches it’s attainable to foretell occasions.

For instance – earlier than the Athens Olympics I used to be concerned in working a weblog the place we wrote a submit prematurely of the Olympics for each single occasion within the video games. The posts included athletes names and any data we might get on the occasions. We up to date the posts with outcomes as soon as they occasions had been run. In consequence we had been persistently rating very extremely for ‘Occasion title Outcomes’ when individuals had been looking for winners of occasions in Search Engines.

Additional Studying: How to Create a Sticky Blog

3. Posting Frequency

6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

Picture by Egor Vikhrev on Unsplash

One widespread cause for lulls in visitors is {that a} weblog has had a lull in new content material being printed. I noticed one blogger writing a submit not too long ago about how their weblog was failing to realize traction and within the feedback of the submit a reader identified that the blogger had hardly been posting. The fact was that the blogger had produced little or no to be learn and so individuals weren’t visiting.

What to Do: Posting extra doesn’t assure further visitors however it may be an element to think about. Chart your previous couple of months of posts and see if there’s any correlation to rises and falls in your visitors – you would possibly determine a development!

Price noting is that some bloggers report that after they submit LESS that they really get extra traction with readers. I do know of 1 blogger who was posting 10-20 occasions a day and when he dropped issues again to 2-3 posts a day he seen not solely will increase in remark numbers per submit however that his posts had been being shared extra on social media websites. At 10-20 posts a day posts had been coming off the entrance web page of his weblog a lot that readers hardly had an opportunity to learn and share them.

Additional Studying: What is the Ideal Post Frequency for a Blog?

4. Shifts in Search Rankings

Many blogs see the way in which that they’re ranked by Google (and different search engines like google) rise and fall over time.  search-traffic-fall.png

A Private Instance – Again in 2004 (simply earlier than Christmas) I awoke sooner or later to search out that my major weblog at the moment had all however disappeared from Google. I’d not performed something to the weblog that wasn’t allowed by Google and hadn’t made any main modifications to the positioning – I simply disappeared. My coronary heart sank (really I felt fairly sick) as a result of that weblog was the principle supply of earnings from my running a blog and 75% of my visitors had vanished.

The lull in visitors lasted about 6 weeks earlier than it magically reappeared. In that point I bought myself one other job and diversified my running a blog and discovered quite a bit.

What to Do: Typically search engines like google change their algorithms and infrequently they appear to lose websites from their rankings for no obvious cause. The important thing with such a lack of visitors is to not panic, be sure to’re abiding by Google’s guidelines (not promoting textual content hyperlinks or doing the rest thought of to be black hat) after which  apply for re-inclusion utilizing Google’s webmaster tools.This has occurred to me a few occasions over time and every time the visitors got here again – it wasn’t fairly nearly as good as when it disappeared however issues appeared to proper themselves.

Additional Studying: Search Engine Optimization for Bloggers

5. Poor High quality Posts

6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

Picture by Thom Milkovic on Unsplash

In fact one other issue to think about when wanting on the visitors to your weblog is whether or not you’re really constructing a beneficial website for readers and producing prime quality, participating and helpful content material.

This one is usually a little confronting to suppose via and would possibly take you getting an outsiders critique or suggestions (generally it’s laborious to be goal about one thing you’ve put a lot work into). As I look again alone running a blog I do know there have been particular occasions the place visitors has suffered after I’ve struggled for inspiration as a blogger and the place this has impacted the standard of what I used to be in a position to write.

On the flip facet there have been occasions the place I’ve been impressed to put in writing sequence of posts which have linked with readers and helped them in sensible methods which has pushed a whole lot of visitors to my websites.

What to Do: Ask your self (and others round you):

  • Are You Being Related and Helpful to Readers?
  • Is your weblog serving to your readers by offering them with worth, fixing their issues, entertaining them or giving them a way of group?

If the reply is not any then it’s more likely to influence the variety of individuals studying it.

Additional Studying: How to Write Great Blog Content

6. Promotional Actions

6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

As I have a look at among the rises and falls in visitors to my blogs I do know that a few of them may be immediately tied to my very own advertising and promotion of my blogs (or the dearth of promotion that I’ve performed).

Writing nice content material doesn’t assure a weblog’s success. You may’t simply construct it and anticipate that ‘they may come’. Typically that you must get on the market and promote your self.

Maybe the lull in visitors by yourself weblog is partly to do with taking your foot off the accelerator in your personal advertising.

What to Do: This implies various things for various blogs however might embody investing into social media websites like Twitter, selling your posts to different bloggers, networking with different bloggers, working a contest in your weblog, leaving feedback on different blogs and boards, visitor posting on different websites, doing promotions in major stream media, performing some giveaways….. and so forth

Additional Studying: How to Find Readers for Your Blog.

Maintain Transferring Ahead – Don’t Give Up

There are many different potential components that could possibly be at play (I invite you to share others under) however the secret’s to not be paralyzed by the declines and plateaus in visitors that you just expertise however to spend somewhat time attempting to determine the explanations after which carry on motoring on along with your weblog.

You may see from the primary chart above that my pictures weblog has had fairly a couple of months the place visitors has plateaued and dipped – however I’ve stored to the imaginative and prescient that I’ve for the positioning and continued to maintain working. A lower in visitors from one month to the following shouldn’t be nice however it’s not the top of your weblog. If I’d allowed the dips to find out whether or not I’d preserve running a blog or not I’d in all probability have lasted 2-3 months on that weblog and didn’t see it develop to the purpose that it has.

When you’re severe about constructing an viewers in your weblog and wish to supercharge your visitors ProBlogger’s Find Readers Course provides you with the roadmap and information you thru 6 clear steps to search out readers.

How to Use Advertising to Promote Your Blog

This text was first printed on July 15, 2009 and up to date April 28, 2022.

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